YPF Brand Guideline
We use our logo properly.Logo Variation
Logo in Full Colour
Logo in Negative
Logo in Positive
YPF Logo Colours
Grey
CMYK: 63, 55, 54, 28
RGB: 90, 90, 90
PANTONE #5a5a5a
Orange
CMYK: 9, 82, 99, 1
RGB: 219, 83, 39
PANTONE #db5327
Green
CMYK: 85, 21, 66, 4
RGB: 0, 144, 116
PANTONE #009074
Yellow
CMYK: 14, 18, 100, 0
RGB: 225, 196, 34
PANTONE #elc422
Pink
CMYK: 12, 95, 22, 0
RGB: 24, 47, 111
PANTONE #d62f6f
Blue
CMYK: 51, 14, 6, 0
RGB: 120, 83, 217
PANTONE #78b7d9
The gray is for Text use only. The other colors can be used as backgrounds and main colors as long as the correct logo used.
Logo Do’s
Do use the full-color logo where possible
Do use the white logo on darker photographic backgrounds. But take care to ensure legibility. If the photo is lighter then you may need to use the Grey logo
Do use the white logo on coloured backgrounds that will clash with the primary logo
Do use the logo with the correct exclusion zone, which is equal to the width of the figures’ hands on the letter ‘P’ of ‘PEACE’
Do use the grey version if the background colour is light
Do when the logo is being used as a primary image the logo should be central. If the logo is an addition to the artwork, the logo should sit at the top right
Logo Don’t
Don’t stretch or squash the logo
Don’t use the grey version on a dark background
Don’t rotate the logo
Don’t use the grey logo on an unsuitable background image
Don’t use the logo smaller than 15mm
Don’t add any other elements to the logo such as embellishments or illustrative details
Yes! Now you can use YPF logo in print and web creative. We expect from you that you will use it at the right place. YPF logo neither use for commercial purpose nor any product or service promotion purpose. The sole objective is to use of YPF logo is to promote Peace and Peace related activities.